Role of Marketing in Society - Explained
What is the Role of Marketing Society?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is the Role of Marketing in Society?
The role of marketing in society is to:
- Provide Goods and Services - The essence of a market involves the exchange of value in the form of goods, services, and information. Marketing makes people aware of those goods and services - whether those goods are a basic need or a personal want.
- Public Service Announcements - A critical role of marketing is to disseminate important information to the public. PSAs are generally disseminated by the Government or designated Non-Governmental Organization (NGO).
- Non-Profits - Non-profits exist for the public good. As such, making individuals aware of that public good is essential to the non-profit mission.
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