Sales & Marketing
Understanding Sales, Marketing, Public Relations, and Advertising
Written by J. Mance Gordon
Updated at May 12th, 2022
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
BACK TO: COURSE CATALOG
Overview: This material covers topics taught in Marketing, Sales, Advertising, and Public Relations Courses within a business school.
Principles of Marketing
Introductory Concepts
Role of Marketing
Importance of Marketing
- Why Does Marketing Matter?
- Purpose of Marketing
- Tasks of Marketing
- Marketing Affects the Economy
- Marketing Changes over Time
Marketing and Customers
Who are Marketers?
Principled Marketing
Marketing Objectives
Business Objectives
- Marketing - Why is Growth Important?
- How We Judge the Value of New Ideas
- What is Return on Investment?
- What is Time to Profit?
- Market Share
- Market Leader
Strategic Objectives
- What is Product Development?
- What is Market Development?
- What is Market Penetration?
- What is Diversification?
- What is Competitive Advantage?
Measuring Marketing Effect
Marketing Strategy
Marketing Ps
Marketing Plan
- What is a Marketing Plan?
- Outline for Marketing Plan
- The Mission and Product/Service Statement
- Situation Analysis
- Target Market
- Marketing Objectives and Goals
- Marketing Strategy
- 5 Ps Product
- 5 Ps Price
- 5 Ps Promotion
- 5 Ps Placement
- 5 Ps Packaging
- 5 Ps People
- 5 Ps Physical Environment
- 5 Ps Process
- Action Plan
- Budget
- Controls
Markets and Targeting
Target Marketing
- What is Target Marketing?
- What is Market Segmentation?
- How Many Segments to Target?
- How Do We Segment Consumer Markets?
- Benefit Segmentation
- How Do We Segment Business Markets?
- Using Data for Market Segmentation
- Buying Power Index
Customers as Targets
- What is Customer Relationship Management?
- What is Behavioral Targeting?
- What is Positioning?
- What is a Positioning Statement?
- What is a Perceptual Map?
Culture and Targets
Research and Marketing
Overview of Research
Marketing Information
Marketing and Data
Challenges of Marketing Research
Product
Consumers and Products
Metrics for Product IntroductionBrand
Objectives of Branding
Managing Brands
Placement
- What Does "Place" or "Placement" Mean?
- What is a Distribution Channel?
- What is Direct Distribution and Indirect Distribution
- What is Multi-Channel Distribution?
- What is a Channel System?
- Vertical Market
- Vertical Integration
Approaches to Distribution
Channel Issues
Pricing
Determining Price
- What is the Right Price for a Product?
- Competition-Driven Pricing
- Profit-Oriented Pricing Strategy
- Sales-Oriented Pricing Strategy
- Status Quo Pricing Strategy
- Value-Based Pricing Strategy
- Penetration Pricing Strategy
Pricing Tactics
- Manufacturers Suggested Retail Price (MSRP) Definition
- Markdown
- Price Skimming
- Why Give Discounts?
- Trade Allowances
- Charging for Product Transportation
Pricing Regulations
Promotion
- What is Promotion?
- What is Advertising?
- What is Publicity?
- What is Public Relations?
- What is Sales Promotion?
Direct Communications
Promotion Strategies
Assessment of Promotion
Advertising
- Why Watch Advertisements?
- Advertising Plan
- Advertising Allowance
- Advertising Appropriation
- Traditional Advertising Tools
- Aspect Ratio Definition
- Contextual Advertising Definition
- Retargeting Definition
- Consumer Recall
- Media Effect Definition
- Hierarchy of Effects Theory Definition
- AAAA Spot Contract Definition
- American Advertising Federation Definition
- DAGMAR Definition
Approaches to Advertising
Internet & Search Engine
- Black Hat SEO Definition
- Canonical Tag Definition
- Content Tags Definition & Explanation
- Landing Page Definition
- Long Tail Keywords Definition
- Link Building Definition
- Pay Per Click Definition
- Click Fraud Definition
- Click Through Rate Definition
- Conversion Rate Optimization
- Content Tags Definition & Explanation
- Cost Per Click Definition
- Cost Per Impression (CPM) Definition
- Daily Active Users
- Page Rank Definition
- Push Notifications
- Domain Authority Definition
- Doorway Page Definition
- Paid Search Marketing Definition
- Internet Search Marketing
- Search Terms Definition
- Search Engine Definition
- Search Engine Optimization (SEO) Definition
- Search Engine Reputation Management Definition
- Search Engine Results Page Definition
- Quality Score (Web Marketing) Definition
- Web Syndication Definition
- White Hat SEO Definition
- Organic Search Definition
- Outbound Links Definition
- Daily Active Users Definition
- Mobile Marketing
- Brand Stacking
- Adware Definition
- Banner Advertising
- Native Advertising
Social Media
Other Advertising MethodsPublicity
Sales
Sales Concepts
Sales Process
- Sales Process
- Sales Communication
- Relationship Management
- Measuring Sales
-
How has Technology Affected Personal Selling?
- Point of Purchase or Sale
- How Should We Compensate our Salespeople?
- Cross-Selling
- Up-Selling
- Wholesaling
- Back Door Selling
- Bundling
- Assortment Strategy
- Cold Calling
- Retail
- Value Added Reseller
- Infomercial
- Telemarketing
- Outside Sales
- Auctions
- Captive Pricing
-
Affiliate Marketing
Business to Business Marketing
- Types of Customer
- Business Customers are Different from Consumers
- What Drives Purchase Decisions?
- Trade Marketing
- Types of Purchase Decisions
- Who Makes Purchase Decisions?
- Role of the Business Buying Center
- Identifying Options for Purchase
- Benefits/Detriments of B2B Relationships
- What is Included in a Business Relationship?
- What are Kickbacks a Bad Thing?
Ethics
Marketing and Sales Categoryhttps://thebusinessprofessor.com/en_US/principles-of-marketing/impression-management-explained